Branding,Creogram Out & About,Design inspirations 3rd June 2016

The subjective choice of 10 best brandings ever

by creogram

Great branding is in fact the DNA of product or company, it represents its character to the public in a unique and recognizable way.

Check out our choice of the best brandings ever. Judged by our graphic designers, Krzysztof Łabno and Mateusz Skawiński.

Branding for AkzoNobel by Saffron

Saffron advised AkzoNobel on a new brand architecture, recommending the client to retire the ICI brand while investing in and leading with the AkzoNobel brand. They have refreshed the visual identity, reinvigorating Bruce – AkzoNobel’s iconic mark that had been developed by Saffron’s Chairman, Wally Olins, over 20 years ago – and creating a visual language to support it.



Source Saffron

A proposal for a new Australian flag

United under one consistent design, the state and mainland territory flags incorporate the unique colours found in Australian nature. The colours also reference the traditional state and territory colours where appropriate. The fly of each flag could also include state emblems, if required.



Source Golden Wattle flag

Branding for Premier League by Design Studio and Robin Brand Consultants

The authors created a bold and vibrant identity that includes a modern take on the lion icon – a symbol that is part of the competition’s heritage.



Source Design Studio

KFC Branding by GrandArmy

GrandArmy was asked to re-imagine the brand’s identity and visual language. They have simplified and stripped back the legendary Sanders, mixing heritage with a modern, flattened rendering of KFC’s iconic founder.



Source Grand Army

The International Flag of Planet Earth by Oskar Pernefeld

Centered in the flag, seven rings form a flower – a symbol of the life on Earth. The rings are linked to each other, which represents how everything on our planet, directly or indirectly, are linked. The blue field represents water which is essential for life – also as the oceans cover most of our planet’s surface. The flower’s outer rings form a circle which could be seen as a symbol of Earth as a planet and the blue surface could represent the universe.



Source Flag of Planet Earth

Netflix by Gretel

Netflix branding is visually striking, adapt to any format, and hold up to interpretation by agencies and vendors around the globe. It implies both the infinite, ever-changing catalogue and the custom-curated selections that make up the core of the Netflix service.



Source Gretel

New logo for Hillary Clinton by Michael Bierut

The logo design prepared for Hillary Clinton consists of a patriotic blue, red and white “H” with an arrow pointing right at the center. May seem to be clumsy but in fact is perfectly functional. It’s unique enough, with utility that holds up across print, broadcast, and digital platforms.



Source here

Paintkillers ID by Eskimo Design

Branding prepared for Paintkillers Tattoo Club. The brand image is courageous, strong and powered with inks. For logo design there were used complex composition with the old style typography.



Source Eskimo Design


Olympic Heritage by Hulse & Durell

The Olympic Heritage brand aims to unite 120 years of Olympic art and design, while positioning the collection to remain relevant across generations and nations. Gold symbolizes Olympic achievement, tradition, and legacy. It also plays well with colour trends across the decades.



Source Hulse & Durell

The City of Melbourne branding by Landor

The branding reflects the different aspects of the city-from authoritative, restrained, and serious to vibrant, visionary, and passionate. The authors showed off the city of Melbourne’s cool sophistication on the world stage, capture the passion of its people, and provide the city with a unified, flexible, and future-focused image.



Source Landor