Creogram animated
Release Date
2016
Client
Us
Scope
Motion Graphics, 2D Animation, Storytelling
Team
Creogram Team
Case/Brief
We came up with the idea of presenting Creogram in audiovisual form during our first meetings with customers. We didn’t want to bore them with lengthy descriptions of who we are and what we do.The solution
We presented our team in a short and lively animation, it seemed like the best way out and we are happy with the result. The main idea was to show each word in a clever and playful way.
Telling your own story
is always hard
We wanted to describe our team and our approach to work as it really is, without sounding too boastful
or verging on cliche. Some of us believe we managed to achieve it.
Sketching our
way forward
Finding the best way of presenting abstract concepts which will allow to lead the eye smoothly and effectively is not a piece of cake. Sketching ideas on paper is by far the best way to test the designed solutions. It’s effective and fun so we sketched and sketched … and then we sketeched some more.
Brainstorming
was key
Before the actual start of the project we spent a considerable amount of time discussing the ideas for the story. We had to verify if they could be connected in a meaningful and coherent whole.
We stormed our brains through, all six of them.
Animation is fun,
so is Creogram
So we'd better shut up now and let you enjoy the show.
Watch on Vimeo
