The unique idea

We have prepared a few draft projects, each very much different from one another. They were all based on the same carefully selected keywords. The idea was noble, we could really relate to its character.

The basis for the construction of the sign is letter ”C” which was constructed of graphic stars and best visible when seen from a sufficient distance. We wanted the sign to underline both: the process of creating (creo) and the image itself (gram).

Primary
typography

We tried to streamline the typography so it would correspond to the sign. We arrived with a very clear typography, which is a perfect fit to the vision of the company.

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Colours

The leading colour is a strong shade of orange symbolizing vigorous, active and well organized people. This color is also revealed through form and pattern to follow. The whole is completed with dark graphite, in order to emphasize the prestige.

Finally, we added a touch of clear white which brings a subtle contrast to the whole brand.

creo_colors

Passion, energy, commitment.
That’s everything you need.

And we’ve got it all.

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creo_logo-white

Wayfinding
system

Because devil is in the detail, right?

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