Typography was designed so that each letter constituted a separate unit which might be put to every possible use in further marketing development of the brand.

Composing the letters together with a simple line brought out a hidden barbell underlying the sports-theme.


Selected carefully in line with their future application, the entire strategy was based on several pallets but the leading colour was yellow.

A strong brand image

Is underlined primarily by continuous branding activities based on above marketing materials so that they could shape a single, strong and beautifully sculpted brand image.


Market position takes years of brand care

Our client’s trust enabled us to substantially increase HES brand recognition
in the first few weeks after the rebranding
and the new HES brand has been positively received by its customers.



If you are not convinced about Creogram’s skills, knowledge, creativity or competence, you should simply work with them – it will surely dispel the doubts.
We hope to work with Creogram again in the future, and therefore we sincerely recommend the whole Creogram team to all companies looking for a professional partner that can be entrusted with image building.

Wojtek Kosendiak, Co-owner
HESTreZ / CrossFit Wrocław

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