HES Accessories
Release Date
2015
Client
HES
Scope
Website Design, Rebranding, Strategy
Team
Piotr Laskosz
Piotr Laskosz
Maciej Mucha
Case/Brief
HES is a well-established producer of all things for gym and fitness. Our task was to redesign and build a strong brand image to help the company enter the global market.Implementation of full branding and subbrands such as: academy, professional dietary care or crossfit, are just some of our numerous projects for HES.
The solution
The new rebranding was designed to reflect the quality behind HES, positioning it as a premium player in sports and fitness. The final design combined a strong typographic aesthetic and vivid colour palette to create a distinctive visual brand identity.
Redesigned signet & typo
These changes enabled the brand to prove that experience is not only the result of the passing years,
but of continuous development of the company and building a strong and stable position on the market.
The power of brand image is based on the combination of simplicity and elegance.
Typography
construction
Typography was designed so that each letter constituted a separate unit which might be put to every possible use in further marketing development of the brand.
Composing the letters together with a simple line brought out a hidden barbell underlying the sports-theme.
Colours
Selected carefully in line with their future application, the entire strategy was based on several pallets but the leading colour was yellow.
A strong brand image
Is underlined primarily by continuous branding activities based on above marketing materials so that they could shape a single, strong and beautifully sculpted brand image.
Market position takes years of brand care
Our client’s trust enabled us to substantially increase HES brand recognition
in the first few weeks after the rebranding
and the new HES brand has been positively received by its customers.
Client
references
We hope to work with Creogram again in the future, and therefore we sincerely recommend the whole Creogram team to all companies looking for a professional partner that can be entrusted with image building.