Stadion Śląski
Release Date
2017
Client
Stadion Śląski Sp. z o.o.
Scope
Branding, Campaign
Team
Art Direction & Design:
Krzysztof Łabno
Krzysztof Łabno
Graphic designer:
Piotr Laskosz
Piotr Laskosz
Graphic designer:
Przemek Kowal
Przemek Kowal
Motion designer:
Piotr Wojtczak
Piotr Wojtczak
Project Management:
Marta Wachowska
Marta Wachowska
Case/Brief
Our task was to let Silesian Stadium - the most recognisable landmark of Upper Silesia - gain a new graphic reflection that will be present in the promotional activities of the revived facility.The crucial factors of the new ID had to be: modernity, recognisability, timelessness and uniqueness of the brand, while keeping in mind people and their emotions as priority. All that contained in a simple and clear message supported with an ecosystem of gadgets.
The solution
The ellipse-shaped sign refers to the track and track space. The logotype includes a pitch, the field inside the letter S, while the upper opening - the accent of the letter S, shows how open the stadium is to all fans and players. The multiplicity of the line is a reference to sports lettering in the early times of the stadium. Finally, calm colors dominated by white and graphite are complimented by accents and elements in turquoise.
